Help make a difference to the lives of fellow Canadians who are in need of assistance with securing nutritious food and regular balanced meals by donating your unused and unsold food otherwise destined for landfill.

Feed it Forward, eliminate waste, and help share our Canadian abundance.

My name is Jagger Gordon and I’m a Canadian, executive chef, caterer, and founder of the ‘Feed Families’ freezer program and ‘Feed It Forward’ community food program. I am also the creator of the FeeditForward mobile app that is currently under development.

I want to talk to you about food. More specifically, about the amount that is bypassing hungry Canadians and ending up in landfills as a result of current government legislation which prohibits restaurants, grocery stores, and food manufacturers from donating perfectly nutritious and consumable food items to outreach and community food programs simply because they are nearing their labeled expiration dates.

The result - Canada throws away $31 billion worth of consumable food every year, or to put it in more staggering terms - 40% of all food produced in Canada ends up in landfill - 40%! - while 1 in 7 (or 4.9 million) people live in poverty. As a chef and caterer, I face this food-waste reality every day and in 2014 I reached a point where I could no longer stand by and let this happen with a clear conscience.

My first response was the creation of the ‘Feed Families’ freezer program which provides a number of qualifying families, on a monthly rotation, with nutritionally dense meals made from food items or leftover meals donated by a growing number of food producers in Toronto and the GTA who share the same vision of eliminating food waste by utilizing the Good Samaritan Law – you know the food you’re donating is good, I know it’s good, and it’s helping to feed people living with food insecurity.

Overwhelmed by the growing number of individuals and families applying for this program, ‘Feed it Forward’ was born. This program, once again supported by a small but growing number of the city and GTA’s food producers, runs every Monday on the east side of Nathan Phillips Square and provides a nutritious, hot meal to the city’s homeless, economically vulnerable, and anyone else who self-identifies as being in need. The numbers we are able to feed depends entirely on how much food has been donated – which is why I built this site: I need your help.

Both ‘Feed Families’ and ‘Feed it Forward’ are not-for-profit programs which rely on volunteers with a social-justice, common-sense mentality. If you are a restaurant, café, grocery store, or food manufacturing facility that routinely throws away consumable food items, please consider joining the growing network of food donors who are already making a difference. If you are the owner of a commercial kitchen or freezer facility, please consider offering your space for my team of qualified chefs to prepare meals for both programs or as a place to store the monthly meals for qualifying individuals and families.

I have petitioned the Canadian government to make a change to legislation and have uploaded an online petition which I would actively encourage you to sign. After all, everyone’s personal and financial circumstances can change on a dime and we never know when we, too, might need support securing one of the life’s necessities.

Welcome to FeeditForward.ca. If you are unable to find the information you are looking for, please do not hesitate to contact me. I look forward to partnering with you in the sharing of Canada’s food abundance.

Chef Jagger Gordon

Free Meals with Canada’s First Pay What You Can Toronto Restaurant

Jagger Gordon’s mission began in 2014 after he witnessed the copious amount of food going to waste following every catering gig he hosted with his catering company, Jagger Gordon Catering. He saw a problem and knew there had to be a more efficient way of dealing with our food wastage issue. To test his theory, Jagger decided to open up a pop up kitchen in the Trinity Bellwood Park, on Queen Street West in Toronto. Within three hours, he served over 300 meals to the community for free with food that would have otherwise been destined for the landfill. His theory was recognized by this simple test and his deep desire to feed those less fortunate became his vision and mission in life…Feed Families was born.

Feed Families started with one freezer placed on a private property and filled with frozen healthy meals which were made available for 10 families. Over a short period of time that one freezer turned into seven freezers and shortly thereafter, those 10 families turned into a significant amount of families and individuals in need of the Feed Families freezer program. The name change to Feed it Forward took place in 2015 because of Chef Jagger’s vision of the widespread need for a greater reach. His entrepreneurial spirit took shape and he started at the grassroots level, with a small army of dedicated volunteers, serving over 1200 people a hot meal during the Christmas of 2016 and then continued to offer hot and nutritious meals on the streets of Toronto, every Monday night at Nathan Phillip’s Square. This carried on for months until he realized that one night per week was simply not enough.

Jagger came upon a unique opportunity to capture one of the shipping containers outside the Scadding Court Community Centre. At first he was told there was a waiting list, but after hearing his story, a shipping container was fast tracked and on May 4, 2017, The Soup Bar was launched. The first ever Pay What You Can Free Restaurant in the city of Toronto. Soon he captured the hearts of many restauranteurs, farmers and growers, and bakeries who continue to donate food to his cause. Every day Jagger reinvests every monetary donation that is received to buy luncheon meat to make sandwiches and healthy ingredients to make his hearty, exotic soups to entice the taste buds of his paying and non-paying customers.

In eight short months, Feed it Forward has become a well-known name not only in Toronto, but cities and towns nationwide. Thanks to various social media channels, local news providers, media outlets, faithful supporters, community talk and appreciation, Feed it Forward has grown at a rapid pace, allowing Chef Jagger to be involved in more branches of the Feed it Forward organization. This past year we were able to feed over 2000 people a healthy, hot and festive Christmas dinner. Chef Jagger is now rescuing food from Ontario grocery stores, farmers and growers, bakeries, distributors, and restaurants. Thousands of kilos of food a week that would have been destined to garbage bins, are rescued and made into delicious and healthy soups and healthy snacks for those in need. Presently we are also delivering food to four Inn Out of the Cold Programs and Shelters in the GTA.

What is next for Chef Jagger and his Feed it Forward program?

Early this year he will be launching the first of its kind, Feed it Forward Pay What You Can Free, No Waste Grocery Store, along with the launch of Chef Jagger’s own app creation, called Need to Feed. Additionally, a 3 month pilot project will commence early spring, providing college and university students access to healthy frozen meals at a third of the cost, delivered to their doorsteps.

Until now Chef Jagger has achieved what he has been able to do through his hard work, drive, and dedication with no external financial support. In order to meet the demands of these upcoming projects and initiatives, we require financial support through corporate and personal monetary contributions and donations. The more we can do, the more people we feed, but we need your help to do so. Please visit our site to make a donation at feeditforward.ca/donate to help make a difference. Collectively we are unstoppable!

Chef Jagger is determined to change the Canadian laws on food wastage. Please visit feeditforward.ca/petition and sign the petition. With only 3000 more signatures before reaching his goal of 100,000 signatures. Once this goal is reached, Chef Jagger will personally visit Parliament Hill to initiate this change so that healthy and nutritious food can lawfully be diverted to feed Canadians in need.

Your support of the Feed it Forward programs and initiatives is appreciated and valued.

It takes a village.

*updated as of May 2020
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